Why is "Shenwu" not a comeback? ——The current situation and challenges of classic IP from the perspective of recent hot topics
Recently, the discussion about the "return" of classic IP in the gaming circle has not diminished. In particular, the "Shenwu" series, as one of the representative works of domestic turn-based online games, has not set off a wave of "return" as players expected. This article combines the hot topic data of the entire network in the past 10 days to analyze the reasons why "Shenwu" failed to "return" from the three dimensions of market performance, player feedback and industry trends.
1. Data perspective: Comparison of recent popular game topics
| Topic keywords | Search volume (last 10 days) | Main discussion platform | emotional tendencies |
|---|---|---|---|
| "Shenwu" new version | 128,000 | Tieba, Bilibili | neutral to negative |
| "Fantasy Westward Journey" nostalgic server | 436,000 | Weibo, Douyin | positive |
| "Backwater Cold" mobile game | 683,000 | Comprehensive network | warm |
| Classic IP returns | 921,000 | Zhihu, NGA | dispute |
2. Three core reasons why "Shenwu" failed to "return"
1. Version iteration lacks breakthrough innovation
Organized based on player feedback:
| Version update content | player satisfaction | Main disadvantages |
|---|---|---|
| New sect "Wuhou Mansion" | 62% | balance issue |
| Cross-server support system | 45% | Unfair matching mechanism |
| Anniversary events | 51% | Rewards are not attractive enough |
2. The nostalgic market is seized by competing products
The "Fantasy Westward Journey" nostalgic server successfully harvested 80% of the turn-based nostalgic player traffic through the "time charging + original flavor restoration" strategy, while the free model of "Shenwu" is difficult to form a differentiated competitive advantage.
3. Mobile terminal transformation did not meet expectations
Compare the performance of similar products:
| Mobile game products | Income in the past 30 days (estimated) | TapTapRating |
|---|---|---|
| "Shenwu 4" mobile game | 8 million yuan | 6.2 |
| "Fantasy Westward Journey" mobile game | 120 million yuan | 8.1 |
| "Asking" mobile game | 35 million yuan | 7.6 |
3. Industry Observation: Necessary conditions for the revival of classic IP
Combined with recent successful IP revival cases (such as the mobile game "Nishuihan"), the following key elements can be summarized:
| elements | Compliance status | Current status of "Shenwu" |
|---|---|---|
| Technology upgrade | Engine iteration/image quality improvement | partially implemented |
| Gameplay innovation | Social/Competitive Mode Innovation | keep |
| Community operations | UGC content incentives | weaker |
4. Future prospects: ways to break the situation
To achieve a true "return", the "Shenwu" series may need to:
1. Launch the "Time and Space Rift" season-based gameplay, allowing different versions of content to be rotated periodically
2. In-depth linkage with Guofeng Cultural Creativity, such as cooperation with Dunhuang Academy and other IPs
3. Establish a player co-creation committee to allow core users to participate in version design
The essence of the current "return trend" in the game market is the call for high-quality content, rather than pure emotional consumption. Only when classic IP can provide content value that transcends the times can it truly win the qualification for "return".
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