What's going on with the sniffling?
Recently, the behavior of "sniffing" has become a hot topic on social platforms. Many netizens have shared their own or others' frequent sniffing experiences and discussed the reasons behind it. This article will analyze this phenomenon from the medical, psychological and environmental perspectives, and compile relevant hot data from the entire network in the past 10 days.
1. Common causes of sniffling

| Cause classification | Specific performance | Proportion (discussed across the entire network) |
|---|---|---|
| physiological factors | Rhinitis, colds, allergies, etc. | 45% |
| mental habits | Unconscious actions when nervous and anxious | 30% |
| environmental stimulation | Dry air, dust, etc. | 20% |
| Others | Imitation of others, deliberate behavior, etc. | 5% |
2. Hotspot data of the entire network in the past 10 days
| platform | Amount of related topics | Popular keywords |
|---|---|---|
| 128,000 items | # sniffing is a disease #, # Rhinitis Party Daily # | |
| Douyin | 65,000 | "Sniffling sound ASMR", "Rhinitis relief method" |
| little red book | 32,000 articles | "Self-help for allergic rhinitis", "Psychological sniffling" |
| Zhihu | 11,000 questions and answers | "How to treat frequent sniffing?" "Psychological analysis of children's sniffing" |
3. Interpretation by medical experts
Dr. Wang, director of the Department of Otolaryngology at Peking Union Medical College Hospital, said in a recent interview:“Seasonal allergies are the main reason for the current increase in sniffling”. Data show that pollen concentration in spring is 40% higher than in previous years, causing symptoms of allergic rhinitis patients to worsen.
| Symptom level | Performance characteristics | Recommended actions |
|---|---|---|
| Mild | Sniffing ≤10 times a day, no other symptoms | saline rinse |
| Moderate | Accompanied by nasal congestion and itchy eyes | antihistamines |
| Severe | Affecting sleep and complicating asthma | Seek medical attention promptly |
4. Content hotly discussed by netizens
1."Sniffling Club Death Scene": Many netizens shared the embarrassing experience of being unable to control their sniffing during important meetings/dates, and related topics were read 230 million times.
2.ASMR new trends: A collection of "sniffling sounds" videos appeared on Douyin, with the highest number of likes for a single video reaching 243,000, and the comment area was quite controversial.
3.parenting anxiety: A group of mothers discussed "Is the child's sniffling all the time a tic syndrome?" and the amount of online popularization by pediatricians increased by 75% month-on-month.
5. Response suggestions
1.environmental improvement: Use a humidifier to maintain 50%-60% humidity, and clean the air conditioning filter regularly.
2.behavioral intervention: Psychological counselors suggest that habitual sniffing can be corrected through "rubber band therapy".
3.medical examination: If it lasts for more than two weeks, nasal endoscopy or allergen testing is required.
The recent climate change reminds everyone to pay attention to nasal health. If symptoms worsen, please go to a regular hospital for treatment in time.
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